Profiles

Agents & Managers:
A Profile of Primary Talent International

        
                 James Lavelle, of Primary Talent                                   Gwen Stefani, managed by Primary Talent

Primary Talent was formed in 1990 from the result of a merger between two existing agencies (Station Agency and World Service). The result has been to produce one of the most prolific and contemporary music booking agencies in Europe.

        
         Mad Professor, managed by Primary Talent                 Lee Scratch Perry, one of the great legends of Reggae

Primary Talent was formed in 1990 from the result of a merger between two existing agencies (Station Agency and World Service). The result has been to produce one of the most prolific and contemporary music booking agencies in Europe.

        
  Prince, one of Primary Talent's jewell in the crown              Ebony Bones, managed by Primary Talent

Primary Talent was established on the basis that despite being a big agency, and far from being a problem, the agency could be a real benefit to everyone providing that the ratio of individual agents to artists remained unchanged, and the personal style of working (for which British agencies are famous) was not only maintained, but increased.

        
          Lana Del Rey, managed by Primary Talent                       Basement Jaxx, managed by Primary Talent

Since the very beginning, Primary has prided itself on the wide and ever increasing spectrum of musical styles and nationalities that its roster encompasses. It has developed a deserved reputation around the world not only for the quality of its artists, but also for setting very high standards of technical output and innovation.

              Deadbeat Echoes, managed by Primary Talent                                Fever Ray, of Primary Talent































 

 

 

 








 























 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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